Become Permanently Profitable

Bookkeeping, coaching and CFO support to help you grow confidently, price correctly, and finally keep more of what you earn.
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Tired of Being
in The Dark?

stop wondering

Most agency owners, coaches, and e-commerce businesses feel lost when it comes to their finances. You’ve got a bookkeeper, maybe even a CPA, but they don’t explain what your numbers mean. You’re doing amazing things on the outside, while quietly struggling behind the scenes.

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about us

It’s a New Day!
Meet Erica Day

Erica knows what it’s like to feel lost in the shadow of your own business. She once built a multi-million dollar creative brand, yet was only paying herself $25K a year. As a former Dow Jones executive and financial expert, this was incredibly frustrating. So, she dug in, learned how to run a business profitably, became certified in the Profit First system, and created JEA Financial to help others do the same. Now, she helps business owners see their numbers clearly so their businesses can work for them. Once you understand your finances, you can lead your business with peace, purpose, and profit.

Book titled 'Profit First' by Mike Michalowicz with a round seal that says 'Profit First Certified Professional.' The cover has crossed-out words like 'Expenses,' 'Utilities,' 'Supplies,' and 'Taxes,' emphasizing the focus on profit.

Make Profits Your First Priority

As a Certified Profit First Professional, we use a proven cash management system that helps you pay yourself first, plan for taxes, and keep your business profitable. She’ll help you set up simple bank accounts and clear percentages so you always know where your money should go.

Let’s Bring Your
Business Into The Light

what we offer

A man and a woman sitting at a table engaged in a discussion, with papers, a calculator, a tablet, and a book titled "Profit First" on the table in front of them.

We don’t just do your books, we make them make sense. Understand where your money is going so you can pay yourself and grow.

Bookkeeping Services

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Six-session financial coaching for agency owners and e-commerce businesses to build clarity, confidence, and a plan for permanent profit.

Financial Coaching

Three women sitting at a table during a business meeting, taking notes, with a laptop, notebooks, and a calculator on the table.

Fractional CFO support to guide your decisions, plan growth, and bring calm to the chaos of managing your business finances.

CFO Services

Becoming Permanently Profitable is Simple

the game plan

1.

We start by assessing your current financials to uncover the real story behind your numbers. You’ll gain crystal-clear visibility into cash flow, expenses, and profit, so you can stop guessing and start making informed decisions.

✔ Clean books

✔ Cash flow snapshot

✔ Profit clarity

Clarity

2.

With clarity in hand, we build a customized financial game plan tailored to your goals. This includes spending guardrails, tax-ready systems, and actionable strategies to increase your margins and scale smart.

✔ Custom profit plan
✔ Cash flow systems
✔ Scalable financial strategy

Strategize

3.

Now it’s time to grow with confidence. We support your ongoing success with consistent financial insights, reporting, and accountability. You focus on running your business, we’ll keep the money side dialed in.

✔ Monthly insights

✔ Financial accountability

✔ Confident scaling

Elevate

Words from Those We’re Helping Become Permanently Profitable

testimonials

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Lee Seidenberg
Marketing & Design Agency Owner

“I found Erica through the Profit First network. I’ve been running my marketing and web design business for years now (sometime feeling like into the ground). But as a creative person, and not a business person, I thought that as long as I could pay my expenses, I was doing okay. Come tax time, I’d always find myself coming up short and borrowing from my line of credit to pay myself. Erica made understanding my QuickBooks easy. Through her coaching, I finally saw what I needed to do to make my business strong. She showed me exactly how much I could afford to spend on hiring help and how to price my services correctly. I finally feel like I’m running a business that can support me, not the other way around”.

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Josh Berg
CEO of Beautiful Feet Books, Inc.

“Working with Erica and JEA Financial has helped me define targets and a solid step-by-step process to increase profitability based on the Profit First methodology. Erica made this process fun, educational, and practical. As a business owner of a profitable company, I had found that in recent years profits were being gobbled up by increased expenditures. As our revenue increased, our profits did not increase. That was a frustrating feeling, and I knew there had to be a way to reverse that trend. Erica and the JEA Team were the answer to regaining control of our cash and setting goals to make the business profitable again.”


Getting Permanently Profitable Starts with a Clarity Call

let’s get started

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