Meet The Faces Behind Your Numbers
about us
Our team of dedicated Client Success Managers and bookkeepers blends expertise with personal care. We keep your finances accurate, clear, and stress-free. so you can focus on growing your business.
About Erica Day
I believe financial clarity happens when strategy meets collaboration. Growing your business shouldn’t mean doing it all alone, especially when it comes to your numbers. I know this firsthand. Years ago, I built a multi-million-dollar creative brand, yet I was only paying myself $25K a year. As a former Dow Jones executive, that was both frustrating and unsustainable.
Then I discovered Profit First, and was blown away. I finally found a clear, practical system to make businesses truly profitable. I knew this was the answer I’d been looking for.
I created JEA Financial: to help entrepreneurs avoid the stress I went through and feel empowered by their numbers. Today, with my incredible team, I partner with eCommerce brands, agencies, and coaches to turn messy numbers into clarity, confidence, and growth—so you can lead your business with peace, purpose, and profit.
Client Success Team
Erica Day
With a finance degree and 20+ years of entrepreneurial experience, I help eCommerce brands and creative agencies gain clarity, boost profitability, and build systems that support sustainable growth. I love turning messy numbers into simple strategy. Outside of work, I’m running my businesses, spending time with my three girls, or enjoying life with my two pups.
CEO/FINANCIAL COACH
Mary Varner
During the week, I’m deep in the accounting world, making numbers make sense and helping businesses stay clean and clear financially. I’m always up for a challenge and love learning new things. When I’m not working, I’m in full-time mom mode with my three kids, juggling sports, snacks, and nonstop fun.
Accounting Team Lead
Shania Walker
With four years of experience supporting busy professionals, I help the CEO with scheduling, organizing, and managing day-to-day details, along with light client communication and follow-ups. I love staying organized and making life easier for the team. Outside of work, I enjoy coffee, yoga, nature, and time with my two boys.
Executive Assistant
Jackie Fry
With four years of experience supporting busy professionals, I manage both personal and business tasks, from scheduling and organizing to client follow-ups. I love helping clients feel cared for and supported. Outside of work, I enjoy coffee, yoga, nature, and time with my two boys.
Client Success ManageR
Brianna Dyer
My family and friends mean the world to me, and I spend as much time with them as possible. My daughter’s sports schedule keeps me sharp, and I enjoy kayaking, biking, and being outdoors. I love diving into details, learning new things, and taking on challenges with enthusiasm.
Client Success ManageR
Amy Lenart
A dedicated mama to four kids and two pets, I’ve jumped into the accounting world using the skills I gained running my own business for over two decades. I love staying organized, supporting others, and helping clients feel confident and cared for.
CSM Assistant
Ruthie Panado
I help our brand share its story with clarity, purpose, and creativity. I love crafting engaging content and building strategies that support JEA's mission. Outside of work, I spend time with my family, stay grounded, and enjoy learning and collaborating. At my core, I aim to bring creativity, clarity, and genuine connection to everything I do.
Social Media Manager
Kacie Dix
I’m a mom, coach’s wife, and former teacher who made the leap into virtual assistant work. I love helping the JEA team stay organized and running smoothly. When I'm not working, I’m with my family and our goldendoodle, enjoying coffee, pastries, or tackling a fun DIY project.
Virtual AssistantBookkeeping Team
Kashif Aleem
Kashif is an experienced accountant with expertise in both the US and Ireland. He leads the bookkeeping team, ensuring accurate, timely, high-quality work. Under his guidance, the team takes pride in keeping client books precise, up to date, and aligned with the highest industry standards.
Bookkeeping Director
Rana Mashood
I keep accounts accurate, organized, and compliant. With broad bookkeeping experience, I ensure smooth daily financial management so clients can focus on growth. My goal is to deliver reliable numbers and processes that give business owners confidence in their decisions.
Bookkeeper
Ali Mehraiz
Ali Mehraiz is a Senior Accountant with 6 years’ experience in accounting, auditing, and advisory services. He excels in managing records, conducting audits, and providing insights, with expertise in bookkeeping and proficiency in accounting software to optimize processes and ensure accuracy.
Sr. Bookkeeper
Sherina Reyes
I bring a decade of bookkeeping experience from the manufacturing industry in the Philippines. At JEA Financials, I focus on accuracy and efficiency to keep businesses running smoothly. Outside of work, I love spending time with my daughter, watching movies, and playing games together.
SR. Bookkeeper
Imaan Shurjeel
An accounting professional with experience in full-cycle accounting, reporting, payroll, tax, and ERP integrations. With a BS in Accounting & Finance and pursuing ACCA, she is skilled in QuickBooks, Odoo, and Xero—ensuring accuracy, IFRS/GAAP compliance, and clear financial reporting for clients.
Bookkeeper
Lory Cahiyang
Family is central to my life, with my mother as my greatest inspiration. Before bookkeeping, I ran a small business, gaining firsthand insight into entrepreneurship. Grounded by faith, I bring the same care and commitment to my work and personal life.
SR. Bookkeeper