Meet The Faces Behind Your Numbers
about us
Our team of dedicated Client Success Managers and bookkeepers blends expertise with personal care. We keep your finances accurate, clear, and stress-free. so you can focus on growing your business.
About Erica Day
I believe financial clarity happens when strategy meets collaboration. Growing your business shouldn’t mean doing it all alone, especially when it comes to your numbers. I know this firsthand. Years ago, I built a multi-million-dollar creative brand, yet I was only paying myself $25K a year. As a former Dow Jones executive, that was both frustrating and unsustainable.
Then I discovered Profit First, and was blown away. I finally found a clear, practical system to make businesses truly profitable. I knew this was the answer I’d been looking for.
I created JEA Financial: to help entrepreneurs avoid the stress I went through and feel empowered by their numbers. Today, with my incredible team, I partner with eCommerce brands, agencies, and coaches to turn messy numbers into clarity, confidence, and growth—so you can lead your business with peace, purpose, and profit.
Client Success Team
Erica Day
With a finance degree and 20+ years of entrepreneurial experience, I help eCommerce brands and creative agencies gain clarity, boost profitability, and build systems that support sustainable growth. I love turning messy numbers into simple strategy. Outside of work, I’m running my businesses, spending time with my three girls, or enjoying life with my two pups.
CEO/FINANCIAL COACH
Shania Walker
With four years of experience supporting busy professionals, I help the CEO with scheduling, organizing, and managing day-to-day details, along with light client communication and follow-ups. I love staying organized and making life easier for the team. Outside of work, I enjoy coffee, yoga, nature, and time with my two boys.
Executive Assistant
Chris Mitchell
With a Finance degree from Rowan University and 2 years in finance, business analytics, and FP&A, I work as a Client Success Manager helping businesses stay organized, compliant, and on track. I love digging into the details for every client. Outside work, I'm at the gym or with family.
Client Success Manager 
Nikki Farrell
I'm just beginning my career in accounting. I'm detail-oriented, organized and eager to learn and grow my skills. I strive to provide accurate, dependable support to our team and clients. Outside of work, I love spending time with my 2 children, reading and playing with my dog.
Accounting Assistant
Jackie Fry
My family and friends mean everything to me, and I love spending time with them. My daughter’s sports schedule keeps me on my toes, and when I'm not busy, you’ll find us kayaking or riding bikes together. I love learning, enjoy diving into details, and I'm always up for a challenge as I continue growing my skills.
Client Success ManageRBookkeeping Team
Sherina Reyes
I bring a decade of bookkeeping experience from the manufacturing industry in the Philippines. At JEA Financials, I focus on accuracy and efficiency to keep businesses running smoothly. Outside of work, I love spending time with my daughter, watching movies, and playing games together.
Bookkeeping Team Lead
Nikhil Deshmukh
Senior BookkeeperUS Accounting professional with 7+ years in full-cycle bookkeeping, financial reporting, payroll, and taxation. Proficient in QuickBooks Online (ProAdvisor), Xero, Excel, and cloud-based & ERP integrations, with expertise in tax-ready financials, US GAAP compliance, and accurate reporting that supports informed business decisions.
Ali Mehraiz
Ali Mehraiz is a Senior Accountant with 6 years’ experience in accounting, auditing, and advisory services. He excels in managing records, conducting audits, and providing insights, with expertise in bookkeeping and proficiency in accounting software to optimize processes and ensure accuracy.
Senior Bookkeeper
Ayushi Shah
With 5+ years in U.S. Accounting, I specialize in Record-to-Report (R2R), financial reporting, reconciliations, and month-end close. I'm highly proficient in QuickBooks Online (QBO) and focused on accurate, compliant solutions. I'm pursuing an Executive MBA in Finance and Leadership. Outside work, I love traveling.
Senior Bookkeeper
Rana Mashood
I keep accounts accurate, organized, and compliant. With broad bookkeeping experience, I ensure smooth daily financial management so clients can focus on growth. My goal is to deliver reliable numbers and processes that give business owners confidence in their decisions.
Bookkeeper
Jannat Imtiaz
Senior Accounting Professional with 5+ years in full-cycle accounting, month-end close, and reconciliations. Skilled in QuickBooks, Wave, Xero, and Odoo. Known for resolving complex issues, streamlining workflows, mentoring juniors, and delivering accurate, management-ready financials on deadline.
BookkeeperIt All Starts with a Clarity Call
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